Google my business has become one of the key elements in local SEO marketing. Thousands of consumers use their mobile phones daily to search for nearby services such as barbershops, health stores, cafes, sandwich shops, etc. By claiming and maintaining a Google my business page you can then begin to build local citations which reflect information provided on your Google my business page. Google uses this information to provide authority to your business as their spiders come across more and more of this repetitive business information. When we say repetitive information, this means your business name, address and phone number also referred to as (NAP).